Death to the marketing swine. Why do I say that? Because they are killing the movie business. In an effort to pump up huge first week gross receipts these bastards are killing Hollywood.

The vermin infested bastards have actually changed the way people select movies to watch. There was a time when you would hear about a movie from friends or see the trailer on television or at the theater. Now people look to see what movies had a big week and then based upon that "popularity" go see a movie. Guess what some really shitty movies have big first week gross. Any new Pokemon movie will be in the top 10 for the first few months of its release and you would have to give me the Clockwork Orange treatment to sit through any of that crap.

Previously I mentioned trailers and commercials. I love a good trailer, but even something as simple as the trailers are getting totally screwed up. Many of the trailers are merely 3-minute versions of the movie. They complete with critical plot twists and the end of the movie. Maybe they think that we need to see the Cliff-noted version of the movie first so we will be able to understand where this really complicated plot is going to go. Come on, give the ticket buying public a break! We may be dumb, but we aren’t retarded.

As if giving away the entire plot is not bad enough, the bastards are starting to misrepresent entire portions of the movie. The wretched Gone In 60 seconds is a prime example of misrepresentation. The trailers are rich in Angelina Jolie takes. You would think she was co-starring and a major part of the movie. I have not timed it but it is safe to say is in that movie for less than 15 minutes, and you could have left every bit of it on the cutting room floor. Obviously she was considered a much hotter commodity at the release date of the film than when they actually were filming the movie. I have no problem promoting your hot stars when they actually are part of a movie, but pumping up a near cameo is bad form.

What’s even worse than the marketing bozos stealing you money with bad film is when they get in the way of a great movie. Many people may be wondering how that happens. The mother of all promotional screw-ups is Fight Club. A great movie, a must see movie, a top five movie for many. It completely tanked at the box office. Why? The marketing scum decided to market the violence to teenage boys. Normally a good idea but Fight Club is way deeper than that, so the target audience that the marketers picked didn’t go see it. "I don’t get it" or "it was stupid but the fighting was cool" was what Billy the 16 year old moviegoer was saying. Guess what, the true audience didn’t see this movie because they were scared away from the bad marketing campaign. Wake up marketing department, talk to the director and see who this movie is being made for.

Don’t get me wrong; I love it when good movies make money. When American Beauty made a bazillion dollars I thought that was great. Amazing movie and everyone put down the cash to see it. That’s the Hollywood I love. Good product and you get rich, bad product you are tar and feathered and run out of town. All I can say is, get the tar and feathers, it’s time to find a marketing director and get busy.